Describe what you need
“Healthy breakfast for my children, very low sugar and no artificial sweeteners.”
A smarter way to shop for food
Find better food.
Search supermarket products based on what actually matters to you — less sugar, fewer additives, simpler ingredients and better nutrition.
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Try:
TransparentSee why every product scores the way it does
PersonalisedYour priorities change the ranking
IndependentBuilt around product data, not marketing claims
HOW IT WORKS
You ask. Cibetter filters the noise.
Forget reading every back-of-pack label. Tell us what you want in normal language and we translate it into practical food criteria.
We evaluate the products
Nutrition, ingredients, additives and processing are assessed using clear, consistent rules.
You get better choices
See the strongest matches first, along with a simple explanation of why they ranked well.
REAL FOOD, MADE EASIER
Healthy shopping should feel positive.
Cibetter isn't about labelling food as “good” or “bad”. It helps you discover products that better match what matters to your family — while still leaving room for enjoyment, convenience and real life.
🥕 More whole foods
🍓 Less added sugar
🌾 More fibre
🧡 Fewer unnecessary additives
CIBETTER SCORE
Not just a number.
Not just a number.
A reason.
Every recommendation is broken down into understandable factors. The score is designed to be transparent — not a mysterious black box.
- 01Nutrition
Sugar, fibre, protein, salt and saturated fat.
- 02Ingredients
What is actually in the food, not just the front-of-pack claims.
- 03Processing
Simple foods can be prioritised over highly processed alternatives.
- 04Your preferences
The same product may rank differently for different people.
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87/100
CIBETTER SCORE
Wholegrain Wheat Biscuits
A strong breakfast option with high fibre, relatively little sugar and a simple ingredient list.
Sugar
18/20
Fibre
15/15
Protein
12/15
Processing
12/15
Additives
9/10
BASKET DOCTOR
Your weekly shop
72/100
YOUR CHOICEChocolate breakfast cereal49/100 · 22g sugar
→
BETTER MATCHWholegrain wheat cereal87/100 · 4.4g sugar
YOUR CHOICEChocolate biscuits38/100 · 9 additives
→
BETTER MATCHOat & raisin bites78/100 · no sweeteners
AFTER 3 SWAPS
86/100
Sugar ↓ 31%Fibre ↑ 24%UPF items ↓ 3
BASKET DOCTOR
Improve the whole basket, not just one product.
Paste or import your shopping list and Cibetter can highlight the few swaps that make the biggest difference.
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Less effortKeep the products you already like and change only the weak spots.
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See the impactUnderstand how each swap changes sugar, fibre, processing and cost.
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Stay within budgetChoose “healthiest”, “best value” or “no extra cost”.
BUILT FOR THE WAY YOU ALREADY SHOP
One search. Your supermarket.
Cibetter is being designed to work across leading UK grocery retailers as data integrations become available.
Ocado
Waitrose
Tesco
Sainsbury's
M&S Food
Retailer names shown for concept demonstration only. No affiliation is implied.
WHY CIBETTER
Food labels shouldn't require a degree.
Supermarket shelves are full of claims: “high protein”, “no added sugar”, “natural”, “light”. Cibetter is designed to cut through that noise and help people compare products using clear information and their own priorities.
We don't want to tell everyone to eat the same way. We want to make better choices easier to find.
What would you like to eat better?
Prototype launch version · Product data shown is demonstrative